What does the URL (Web address) say about the producer of the web site, and its purpose? Look at the final syllable in the domain name. The first three sites below are all "White House" sites. Which is the official White House site? How can you tell? Note that all three sites are easily accessible in a web search for "White House".

• .gov Government agency
• .net Internet Service Provider
• .com Commercial site
• .edu Higher education - Other educational sites may appear with different domain name.
• .mil Military site ~ ("tilde") Personal site
• .org Organization; may be charitable, religious, or a lobbying group

THE FIVE  WEB SITE EVALUATION

• Accuracy. If your page lists the author and institution that published the page and provides a way of contacting him/her and . . .

• Authority. If your page lists the author credentials and its domain is preferred (.edu, .gov, .org, or .net), and, . .

• Objectivity. If your page provides accurate information with limited advertising and it is objective in presenting the information, and . . .

• Currency. If your page is current and updated regularly (as stated on the page) and the links (if any) are also up-to-date, and . . .

• Coverage. If you can view the information properly--not limited to fees, browser technology, or software requirement, then . . .

Internet marketing, also known as web marketing, online marketing, webadvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet Marketing is used as an abbreviated form for Internet Marketing.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, Web 2.0 strategies.

Advantages

Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience.

Companies can reach a wide audience for a small fraction of traditional advertising budgets.

The nature of the medium allows consumers to research and to purchase products and services conveniently.

Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced.

Therefore, marketers can determine which messages or offerings are more appealing to the audience.

Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Advantages of Social Network Marketing

• It helps in making your brand familiar to the target audience in the online social network.

• It complements the SEO efforts of the website and thus produces better results.

• It helps in driving traffic to your website from social networking websites.

• It helps in easing the process of getting non-reciprocal links and thus results in increased link popularity.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry; if you are confused about this stuff, you are not alone.

As a marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic.

List of Search Engine

Google AOL Search CompuServe Search Groovle MySpace Search Netscape Ripple

Yahoo! AltaVista Ecocho Everyclick Forestle GoodSearch Rectifi

Bing A9.com Alexa Internet Ciao! Ecosia Facebook Ms. Dewey Yahoo! Search

Logo Design

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